MBA Case SkyWest Inc. and the Regional Airline Industry Essay

MBA Case SkyWest Inc. and the Regional Airline Industry - Essay Example The success of the regional airline carriers is explained by attention is directed to the selection of the logical or best strategy under conditions of risk. Of course, expenditures for certain types of service are declining while others are gaining. . It is also important to recognize technology, particularly as it interacts with the strategy and organizational structure of the regional airlines. These expansions reflect desires to meet consumer needs and capture a larger part of the discretionary dollar. Services are not accorded concrete treatment in marketing, since they are intangible and difficult to deal with. Life styles are leading passengers to larger expenditures on services, which are important not only in the aggregate but also in their influence (Thompson et al 2008). 2. The strategy of SkyWest is based on unique brand image and partnership with United and Delta. The key is to have a strategy for investigating and integrating the various technologies over time. This is a challenging endeavor, to say the least. The importance of SkyWest strategy is that its operational strategy and organizational structure are developed simultaneously with the implementation of new information systems. At some point, new strategies and structures are required on the basis of what the information technology can deliver. It is all too easy to improve the information technology of the firm in increments only to find that it does not mesh well with the existing strategy and structure. As a result, these separate components become impediments to successful implementation. Strategy, structure, and systems must be melded together as an integrated whole. SkyWest followed differentiation strategy and tries to achieve sustainable competitive advantage. Service differentiation results from different service processes, research and know-how,