The Hunters: Moonsong Chapter Thirty-Four

â€Å"I like your place,† Elena told Damon, looking around. She'd been mildly surprised when he invited her to dinner. A conventional date wasn't something she ever associated with Damon, but on her way over she had been tingling with excitement and curiosity. Despite having lived in the same palace as Damon in the Dark Dimension, she had never seen a home he'd made for himself. For al his brashness, she realized, Damon was oddly private. She would have expected his apartment to be gothical y decorated in blacks and reds, like the vampire manors she'd visited in the Dark Dimension. But it wasn't like that at al . Instead, it was minimalist, sleek and elegant in its simplicity, with clean pale wal s, lots of windows, furniture in glass and metal, and soft cool colors. It suited him somehow. If you didn't look too deeply into his dark, ancient eyes, he could have been a handsome young model or architect, clad in fashionable black, firmly rooted in the modern world. But not entirely modern. Elena paused in the living room to admire the view over the town: stars sparkled in the sky above the muted lights of houses and car headlights on the roads. On a glass-and-chrome table below the window, something else sparkled just as brightly. â€Å"What's this?† she asked, picking it up. It looked like a golden bal overlaid with a tracery of diamonds, just the right size to fit comfortably in her palm. â€Å"A treasure,† Damon said, smiling. â€Å"See if you can find the catch on the side.† Elena felt the sphere with careful fingers, final y finding a cleverly concealed catch and pressing it. The bal unfolded in her hands, revealing a smal golden figure. A hummingbird, Elena saw, holding it up to inspect it, the gold chased with rubies, emeralds, and sapphires. â€Å"Wind the key,† Damon said, coming to stand behind her, one cool hand on each of her sides. Elena found the smal key low on the back of the bird and turned it. The bird arched its neck and spread its wings, moving slowly and smoothly, as a delicate tune began to play. â€Å"It's beautiful,† she said. â€Å"Made for a princess,† Damon told her, his eyes fixed on the bird. â€Å"A dainty little toy, from Russia before the revolution. They had craftsmen there in those days. A fun place to be, too, if you weren't a peasant. Palaces, feasts, and riding through the snow in sleighs piled with furs.† â€Å"You were in Russia during the revolution?† Elena asked. Damon laughed, a dry sharp little sound. â€Å"I was there before the revolution, darling. ‘Get out before things go bad,' that's always been my motto. I never cared enough to stay and see things through til the end. Before I met you, anyway.† As the music stopped playing, Elena half turned, wanting to see Damon's face. He smiled at her and reached to take her hand, closing the bird back into its sphere. â€Å"Keep it,† he said. Elena tried to protest – it was surely priceless – but Damon shrugged a little. â€Å"I want you to have it,† he said. â€Å"Besides, I have a lot of treasures. You tend to accumulate things when you live several lifetimes.† He ushered her into the dining room, where the table was set for one. â€Å"Are you hungry, princess?† he asked. â€Å"I had food brought in for you.† He served her an amazing soup – something she didn't recognize that was smooth and velvety on her tongue, with just a hint of spice – fol owed by a tiny roast bird, which Elena dissected careful y with her fork, its smal bones cracking. Damon didn't eat, he never ate, but he sipped a glass of wine and watched Elena, smiling as she told him about her classes, nodding seriously as she told him about the tol that patrol ing every night was taking on Meredith. â€Å"This was wonderful,† she said at last, stil picking at the rich flourless chocolate tart he'd brought out for dessert. â€Å"I think it's the best meal I've ever had.† Damon smiled. â€Å"I want to give you the best of everything,† he said. â€Å"You should have the world at your feet, you know.† Something in Elena stirred. She put her fork down and rose, walking over to the window to gaze out at the stars again. â€Å"You've been everywhere, haven't you, Damon?† she asked. She pressed her palm against the glass. Damon came up close behind her and pul ed her to face him, gently stroking her hair. â€Å"Oh, Elena,† he said. â€Å"I have been everywhere, but the thing about the world is that it keeps changing, so it's always new and exciting. There are so many places I want to show you, to see them through your eyes. There's so much out there, so much life to live.† He kissed her neck, his canines pushing gently against the vein on the side of her throat, then put his hands on her hips, turning her back toward the window, where a spread of stars glowed against the night. â€Å"Most people never even see a tenth of what the human world holds,† he murmured in her ear. â€Å"Be extraordinary with me, Elena.† His breath was warm on her throat. â€Å"Be my dark princess.† Elena leaned against him, trembling. Dear Diary, I don't know who I am anymore. Tonight, with Damon, I could almost picture my life if I took what he offered me, became his â€Å"dark princess.† The two of us, hand in hand, strong and beautiful and free. Everything I wanted without having to lift a finger, from jewels to clothes to wonderful food. A life above the concerns I used to have, somewhere far away. Experiencing and seeing wonders I can't even imagine. It would have to be a world without Stefan, though. He's shut me out, utterly. But seeing me with Damon – not just kissing, but being who Damon wants me to be – would hurt him, I know. And I can't stand to do that anymore. It's like there are two paths in front of me. One goes into the daylight, and it's the ordinary girl I thought I wanted to be: parties and classes and eventually a job and a house and a normal life. Stefan wants to give me that. The other is in the darkness, with Damon, and I'm just starting to realize how much that world has to offer, and how much I want to experience everything it holds. I always thought Stefan would be with me on the daylit path. But now I've lost him, and that path seems so lonely. Maybe the dark path really is my future. Maybe Damon is right, and I belong with him, in the night. â€Å"I can't wait to see my surprise.† Bonnie giggled as she and Zander crossed the lawn of the science building hand in hand. â€Å"You're so romantic. Wait til I tel the guys.† Zander brushed a feather-light kiss across her cheek, his lips warm. â€Å"They already know I've lost al my cool guy points for you. I sang karaoke with you last night.† Bonnie snickered. â€Å"Well, after I introduced you to Dirty Dancing, we had to sing the big duet, right? I can't believe you'd never seen that movie before.† â€Å"It's because I used to be manly,† Zander admitted. â€Å"But now I've seen the error of my ways.† He gave her one of his slow smiles, and Bonnie's knees nearly buckled. â€Å"It was a cute movie.† They reached the bottom of the fire escape, and Zander boosted her up and then climbed after her. When they got to the roof, Zander gestured expansively at the scene before them. â€Å"For our six-week anniversary, Bonnie, a re-creation of our first date.† â€Å"Oh! That's so sweet!† Bonnie looked around. There was the ragged army blanket, covered with the pizza box and sodas. The stars shone overhead, just as they had six weeks ago. It was sweet; it was a romantic idea even if their first date hadn't been al that amazing. Then she corrected herself: it had actual y been a pretty amazing date, even though it had been simple. She took a seat on the blanket, then peeked into the pizza box and involuntarily grinned. Olive, sausage, and mushroom. Her favorite. â€Å"At least one improvement in the re-creation, though, I see.† Zander sat next to her and slipped his arm around her shoulders. â€Å"Of course I know what you like on your pizza now,† he said. â€Å"Got to pay attention to my girl.† Bonnie snuggled up under his arm, and they shared the pizza, gazing at the stars and talking cozily about this and that. When the pizza was al gone, Zander wiped his greasy hands careful y with a napkin, then took both of Bonnie's hands in his. â€Å"I need to talk to you,† he said seriously, his sky-blue eyes intent on hers. â€Å"Okay,† Bonnie said nervously, a flash of panic starting in her stomach. Surely Zander wouldn't have brought her al the way up here and re-created their first date if he was planning to dump her, would he? No, that was a ridiculous idea. But he looked so solemn and worried. â€Å"You're not sick, are you?† she asked, horrified by the idea. The corner of Zander's mouth twitched up into a smile. â€Å"You're so funny, Bonnie,† he said. â€Å"You just say whatever pops into your head. That's one of the reasons why I love you.† Bonnie's heart leaped into her throat, and she felt her cheeks flush. Zander loved her? Zander got serious again. â€Å"I mean it,† he said. â€Å"I know it's real y early, and you don't have to feel like you need to say something back, but I wanted you to know that I'm fal ing in love with you. You're amazing. I've never felt like this before. Never.† Tears of happy surprise sprang into Bonnie's eyes, and she sniffed, squeezing Zander's hands tightly. â€Å"I feel it, too,† she said in a tiny voice. â€Å"These last few weeks have been amazing. I mean, I don't think I've ever had as much fun as I do with you. We get each other, you know?† They kissed, a long, slow, sweet kiss. Bonnie leaned against Zander and sighed contentedly. She'd never been so comfortable. Then Zander pul ed away. Bonnie reached out for him, but Zander took her hands again and gazed into her eyes. â€Å"It's because I'm fal ing in love with you,† he said slowly, â€Å"that I have to tel you something. You have the right to know.† He squeezed his eyes closed tightly for a moment, then opened them again, looking at Bonnie as if he wanted to climb into her head and find out how she was going to react to what he said next. â€Å"I'm a werewolf,† he said flatly. Bonnie sat frozen for a minute, her mind scrambling to understand. Then she shrieked and pul ed her hands away from him, jumping to her feet. â€Å"Oh no,† she gasped. â€Å"Oh my God.† Images were rushing through her mind: Tyler Smal wood's face twisting, grotesquely lengthening into a muzzle, his newly yel ow and slit-pupiled eyes glaring at her with vicious, bloodthirsty hatred. Meredith crumpled on her bed like an abandoned dol , blank-eyed as she told them how Samantha's body had been mauled. The flash of white-blond hair Meredith had seen when she chased a dark-clad figure away from a screaming girl. The black bruises on Zander's side. â€Å"Meredith and Elena were right,† she said, backing away from him. â€Å"No! No, it's not like that, Bonnie, please,† Zander said, scrambling to his feet so that they stood facing each other. His face was white and strained. â€Å"I'm a good werewolf, I swear, I don't †¦ we don't hurt people.† â€Å"Liar!† Bonnie shouted, furious. â€Å"I've known werewolves, Zander. To become one, you have to be a killer!† With that, she was off, scrambling down the fire escape to the relative safety of the ground. Don't look back, don't look back, hammered inside her head. Get away, get away. â€Å"Bonnie!† Zander cal ed from the top of the fire escape, and she heard him clattering down after her. Bonnie jumped the last few feet from the bottom of the fire escape and landed hard, stumbling. She straightened up and started to run immediately. She had to get inside, had to find somewhere she wouldn't be alone. Out of the corner of her eye, she glimpsed movement in the shadows of the building. Jared and Tristan and, oh no, big muscular Marcus. Werewolves, she realized, just like Zander, part of his pack. Bonnie thought she was moving as quickly as she could, but, as they came into the light, she found a fresh spurt of speed. â€Å"Bonnie!† Jared cal ed hoarsely, and they came after her. She was running faster than she ever had, breathless sobs torn from her chest, but it wasn't nearly fast enough. They were close behind her; she could hear their heavy footsteps catching up to her. â€Å"We just want to talk to you, Bonnie,† Tristan cal ed, his voice level and calm. He didn't even sound out of breath. â€Å"Stop,† Marcus said. â€Å"Wait for us,† and oh God, he was coming up beside her now, and Tristan on her other side, cutting her off. They were moving in closer, penning her in. Bonnie stopped, her hands on her knees, panting for breath. Hot tears ran down her face and dripped off her chin. They had caught her. She had run and run, as fast as she could, but she hadn't been able to get away. The three guys were pacing around her, hemming her in, their faces wary. They'd pretended to be her friends, but now they looked like hunters, circling her. They'd lied, al of them. â€Å"Monsters,† she muttered like a curse, and pul ed herself upright, stil panting. They had caught her, but they hadn't defeated her yet. She was a witch, wasn't she? She clenched her hands into fists and began to chant under her breath the charms Mrs. Flowers taught her for protection and defense. She didn't think she could beat three werewolves, not without the time to make a magic circle, without any supplies, but maybe she could hurt them. â€Å"Guys, wait. Stop.† Zander was coming now, running across the col ege lawns toward them. Even through the hot tears clouding her vision, Bonnie could see how beautiful he was, how graceful and natural a runner, his long legs eating up the distance, and her heart ached just a little more. She had loved him so much. She went on chanting, feeling the power building up inside her like the pressure in a shaken can of soda, ready to pop. Zander came to a halt when he reached them, clasping Marcus's shoulder with one hand. The other three looked at him. â€Å"She ran away from us,† Tristan said, and he sounded baffled and resentful. â€Å"Yeah,† Zander said. â€Å"I know.† Tears were running down Zander's face, too, Bonnie realized, and he was making no move to wipe them away. He just looked at her, those beautiful blue eyes wide open, heartbreakingly sad. â€Å"Back off, guys,† he said without looking away from Bonnie. To her, then, he added, â€Å"You do what you have to do.† Bonnie stopped chanting, letting the built-up power drain away. She took a harsh gasp of air, and then, quick as an arrow, her heart pounding as if it would burst out of her chest, she ran.

Nursing Relection Essay

This essay will reflect on my personal and professional development during my first year on the nursing diploma programme. I will do this by discussing my experience with the five essential skills clusters which include care, compassion and communication, medicine management and nutrition and fluid management. I will relate the five skills by showing an understanding of a recognised model of reflection. Reflection, is a way of analysing past incidents to promote learning and improve safety, in the delivery of health care in practice. For the purposes of this essay I have chosen the Gibbs reflective cycle model (Gibbs, 1988, cited in O’Caroll & Park, 2007, p86), will be followed, as it gives an opportunity to produce a structured account of the discussion. Gibbs (1988) consists of six stages to complete one cycle which is able to improve my nursing practice continuously and learning from the experience for better practice in the future. The cycle starts with a description of the situation, next is to analysis of the feelings, third is an evaluation of the experience, fourth stage is an analysis to make sense of the experience, fifth stage is a conclusion of what else could I have done and final stage is an action plan to prepare if the situation arose again. In order to respect the patient’s and staff member’s confidentiality (Nursing Midwifery Council, (NMC), the code of standards of conduct, performance, and ethics for nurses and midwives, 2008), the precise location of this placement will not be named. Consent (NMC, 2008) has been obtained from patients mentioned within this essay, although in the interest of maintaining confidentiality (NMC, 2008) of the patients, therefore pseudonyms will be used. Both of the placement areas I was allocated were general children’s wards which both included a day unit and inpatient beds for surgical and paediatric patients. A children’s ward provides health care for children aged from birth to seventeen. The role of any nurse including children’s nurses is to play a major role in promoting healthy behaviours (Moules and Ramsey, 1998). Nursing a child is not just a question of caring for a miniature adult. You have to understand how a healthy child develops towards adulthood and know how to minimise the impact of illness or hospital admission on the child. This involves working in partnership with the parents, or whoever looks after the child at home. Another factor that complicates treatment of the younger child is that of communication. While adults can express what they feel and need or identify the severity and nature of pain a child may not be able to communicate in such detail and the nurse needs to interpret behaviour and reactions intelligently. Children’s nurses need to be able to spot when a child’s health takes a turn for the worse, which can happen rapidly. (NHS, 2011) Health problems can have an effect on a child’s development and it’s vital to work with the child’s family or carers to ensure that he or she does not suffer additionally due to the stress of being ill or in hospital. I was both excited and apprehensive about starting my placement on this ward. I was excited because this was going to be a new experience and the opportunity to gain an insight into different illnesses and conditions, but I felt apprehensive because I was unsure of what to expect in terms of how illnesses affect an individual and their parents and what challenges they may face and how I would respond. I was conscious of my lack of experience and knowledge of illnesses and viewed this as a potential weakness, which I thought it was imperative to be self – aware of my personal strengths and weaknesses before I commenced my placement. Self – awareness is also essential to be able to interact effectively with patients. Personal beliefs and opinions can influence either negatively or positively, in the way of viewing other individuals. Understanding strengths, weaknesses, and the ability to reflect on personal characteristics, are necessary for remaining non – judgemental. The NMC (2008, code of conduct), states as nurses we must make the care of people our first concern by treating them as individuals and respecting their dignity. I know it is imperative to focus on treating the patient and not the behaviour. My mentor gave me an overview of the different types of patients we would see, which included their different health diagnosis, and also their individual rehabilitation and recovery plan, which helped me to have an insight into the needs of each patient and how illness can impact on an individual’s life. I felt more confident after my mentor had given me this information to be able to approach each individual patient and to be able to start to build a nurse patient  relationship. Brown & Eby (2005, p63) suggests that a nurse – patient relationship has three phases: – these are th e orientation phase, the working phase, and the termination phase. Many people including myself believe first impressions usually form a lasting impression so I am very conscious on how I introduce myself to others. On introducing myself to the patients on the unit I wanted to establish a rapport, which is the foundation of the nurse patient relationship (Timmins, 2007, p438). I wanted to show a warm, caring and compassionate person to enable trust and respect to develop with each patient which is an essential requirement of caring. Caring and compassion is a natural warm, informal communication skill, which is an important part of social exchange (Baughan, Smith, 2008, p3). Roach (Roach, 1987, cited in Eby & Brown, 2009, p50) suggests there are 5 attributes of caring which are â€Å"the 5 C†s. These are commitment, which is to provide the care necessary for each patient, Compassion that involves sharing in the emotional feelings of another and showing empathy which means trying to understand how another person feels. Competence of understanding and applying the nursing process by problem solving and the decision making process. Confidence (believe in oneself), and self – confidence to enable to gain trust of the clients, and confidence of the clients to trust the nurse. Finally, having a conscience and having an ethical conviction or belief about what is right or wrong, and acting in accordance of the nursing profession. I wanted to spend quality time getting to know each patient on an individual basis to enable each patient to be able to develop a relationship based upon trust, honesty and mutual respect. I wanted each patient to be able to trust me and have the confidence in my ability to offer the appropriate care and support to meet their individual needs. The ability to empathise and relate to each patient’s emotions is fundamental in showing care and compassion. The ability to understand and perceive feelings and their meanings are at the core of empathy. (Reynolds & Scott, 2000, 31, (1), p226). Having an understanding of what it would be like to be in a patient’s position enables interaction and engagement to be more supportive and motivated which I wanted to convey to the patients on the unit and show positive regard. I was looking forward to spending time speaking to each patient and getting to  know them over the duration of my placement within an inpatient setting, as this would help me to further develop the communication skills that I learned in my first placement , which would also enable me to develop my nursing skills further. Communication is an essential component needed for the nurse patient relationship and is at the heart of good nursing care (Stein – Parbury, 2009, p274), and therefore effective communication skills are crucial. May (2004, p488) suggests communication is a complex two way process that involves passing a message between people using verbal or non-verbal communication skills. Showing genuine interest and concern is necessary to allow the patient to speak openly and feel comfortable within the conversation. The tone and mannerisms ‘paralinguistic’ used during the conversation and the patient’s perception of this will either enhance the relationship or inhibit the development. A comment made can be damaging to self – esteem and identity (Miller, 2002, 17, 9, p46). I felt comfortable communicating with the patient’s and I feel I have good communication skills which is one of my interpersonal strengths, although I did feel a little cautious at times , for example if I was asked a question of which I was unsure of the answer. I observed my mentor and other health professionals engage in conversation with the patients in these situations first before engaging in a meaning conversation, to ensure I was using effective and appropriate communication skills and remained objective. The level of interaction and communication I received from each patient did vary initially which reflected on the age of the individual and their parents understanding, and also on their ability to trust me as a student nurse. Listening is one of the most important skills needed for communication. This non – verbal communication will establish a lot of valuable information to the patient’s wishes and concerns. The information given will also give an insight into the care needed and allow time to offer an appropriate reply. It is equally important to offer gestures of intense listening such as good eye contact, facial expressions, and appropriate nodding to acknowledge a  general interest. Listening to the patient’s will also give the opportunity to observe their body language and to observe any conflicting areas of speech and movement that may suggest they are uncomfortable with certain topics or are experiencing symptoms of cognitive impairment. I wanted to show I was listening to each individual and I was genuinely interested in what they were saying to me and to develop the patient’s trust so they could be open and honest with me and be able to disclose their thoughts and feelings based upon mutual trust and respect. The care, compassion, and communication skills I demonstrated to the patients on the ward were paramount for a therapeutic relationship to develop. A therapeutic relationship will be of mutual benefit to meet the holistic needs of the patient and for nurse to gather the relevant information to offer the appropriate interventions (McQueen, 2000, 9, p724). I was particularly looking forward to being able to develop my knowledge and skills in medication management during this placement. Medicine management relates to the safe use of medicines to ensure patient’s get the maximum benefit from the medicines they need, while at the same time minimising potential harm. (Medicines and Healthcare Products Regulatory Agency, (MHRA), 2004 p3). I did have some opportunity in my first placement to administer medication to patients, so I did have some knowledge into how to administer medication correctly and also in accordance with the NMC medication guidelines (NMC, 2010). I gained some confidence in my ability to be able to administer medication to patients safely from my first placement and was able to demonstrate safe practices from the onset of my second placement. I knew it was imperative that I adhered to the eight rights of medication which are the right patient, right medicine, right time, right date, right dose, right route, right preparation and the right documentation, which needed to be applied to each patient before I administered any medication. I was extremely conscious of the accountability nurses face in relation to medication management and therefore I wanted to learn as much as possible during this placement to ensure I was competent and also familiarise myself with the legislation that underpins medication management such as the Medicines Act, (1968), misuse of drugs act (1971). All administration of medication needed to be accurately recorded in  accordance to the NMC guidelines and Trust () policy. Nutrition and hydration is an important aspect of maintaining good health and childhood diseases can often be complicated by poor nutrition. Patient B has type 1 diabetes and is treated by insulin injections twice daily. Diabetes develops when the body is unable to produce the hormone insulin, which is produced by the pancreas (Diabetes UK, p4, 2008). Patient B is also overweight with a body mass index (BMI) of 27 and is considered to be clinically obese. Patient B also suffers from regular urinary tract infections (UTI). When Patient B was admitted to the ward in October, he received an initial baseline nutritional assessment following the clinical guidelines of the National Institute For Health And Clinical Excellence (NICE, 2006), Essence Of Care (DH, 2003, P89), and also implemented by . An intervention plan identified for Patient B’s nutritional needs to be closely monitored and nutritional tools such as a daily food and fluid intake charts and a weekly food menu chart were to be used to record an accurate account of his diet and fluid intake. Patient B’s weight also needed to be monitored and recorded on a weekly basis. The intervention plan also highlighted that a poor diet and fluid intake was a trigger factor into why Patient B’s health was deteriorating. Supporting Patient B to maintain a healthy diet and accurately recording the nutritional information became part of my daily routine while on shift, which gave me an invaluable insight into the importance of monitoring a patients daily diet and fluid intake, and also the importance of accurate documentation and continuity of care. Good record keeping is essential to the provision of safe and effective care (NMC, 2009). Due to monitoring Patient B’s fluid and diet intake, it became apparent to that Patient B was becoming reluctant to maintain a regular diet independently and also his fluid intake was slowly decreasing which was having an impact on both his diabetes and his physical health. My mentor approached me and asked if I would like to carry out an assessment and formulate a care plan for patient B, I was excited and did feel I had gained enough knowledge and understanding of this process during my two long placements. To formulate a care plan, I first needed to identify the current risks that were present or were likely to occur. A risk relates to a negative event or an adverse affect, which is likely to cause harm (, 2009 p5). I needed to use an evidence-based approach by ensuring all the relevant data relating to Patient B’s current health care needs were accurate and apply an evidence-based approach to minimize the risk. Once I obtained all the relevant information from Patient B’s care documents and nutritional assessment tools I was then able to plan an appropriate plan of care and intervention plan based upon the identified risks. The main areas of risk I identified were Patient B’s parents also needed guidance in helping him maintain a healthy diet and fluid intake. During my placement I also administered an intra muscular (IM) cytotoxic injection to a patient A. During the administration process it was imperative that I applied infection, prevention and control procedures. The risk of infection is always present to both staff and patients and therefore Infection Prevention and Control procedures are aimed at breaking the infection chain (, 2011, P5). I initially felt overwhelmed by the process as there appeared to be a lot of precautions needed but after I had observed my mentor several times and understood the process, I felt more at ease with the procedure. The process I followed was hand hygiene ensuring I washed my hands before starting the procedure and applying my personal protective equipment (PPE) such as my gloves and apron, the safe use and disposal of sharps ensuring the Needle was not bent or broken before use or disposal and the needle was safely discarded into a cytotoxic sharps container. All PPE along with items used which contained bodily fluid from the patient was discarded into clinical waste before washing my hands after completing the procedure. On reflection of my experience on my placements, I think I would do exactly the same. I feel proud of what I have achieved so far and continued to develop my skills and enhanced my knowledge from my first placement. I feel I have become more aware and confident within the 5 key clusters of care I have discussed within this essay and I have demonstrated my willingness to learn and demonstrated a professional attitude throughout both of my  placement settings. I feel my experience gained has been very positive and I have learnt new skills and have gained confidence in my ability needed to be a nurse. Although looking back on my experiences, there are areas I would change for future placements. I would prepare better for each placement by ensuring I research further around the specific client group and setting. I feel that this would have been very beneficial to me in my second placement as I felt I was not fully prepared when I administered my first injection, and how each individual patient may be affected in different ways. My first week on placement I was still a little unsure how to communicate with some patients and although my communication skills will develop further with experience, I feel if I was better prepared I would have been more confident and relaxed with the patients and the environment and able to communicate effectively from the onset. Overall I feel this has been a positive experience and I have gained a good insight into the importance of developing and maintaining my nursing skills in relation to care, compassion and communication, medicine management, infection prevention and control, nutrition and hydration, and organisation of care.

Breast Cancer in Australian Women

Breast Cancer in Australian Women Breast cancer is most common cancer in Australian women. Breast cancer occurs when the cells lining the breast ducts or lobules grow abnormally and out of control.There are two common broad groups of breast cancers: Pre-invasive: where the cancer cells are still confined to the ducts or lobules of the breast.Invasive: this means the cancer has spread outside the ducts or lobules of the breast into the surrounding tissue. Breast screening is an important element in the response to breast cancer incidence in our communities. Some signs and symptoms to be aware of are: A lump, lumpiness or thickening of the breast tissueChanges to the nipple, such as a change in shape, crusting, a sore or ulcer, redness, unusual dischargeChanges to the skin of the breast, such as dimpling, unusual redness or other colour changesA change to the shape of the breast, including increase or decrease in sizeSwelling or discomfort in the armpitPersistent pain that is not related to your normal menstrual cycle TREATMENT OPTIONS Breast cancer treatment is often a multidisciplinary effort, involving: surgerychemotherapy andradiotherapyThere are different approaches available for all three treatment modalities in terms of technique, treatment regimens and prescriptions. Your team of specialists will discuss and recommend what is best suited for your diagnosis.As an example, for early stage breast cancer breast conserving surgery (lumpectomy) followed by a course of chemotherapy and then external beam radiotherapy is a common and standard treatment approach.External Beam Radiotherapy for Breast Cancer Radiotherapy has a vital role in the management of breast cancer.It is used: In conjunction with surgery (either lumpectomy removal of the tumour itself, or mastectomy removal of the breast, including the tumour)Instead of surgery,In advanced cases of cancer for symptom control (palliation)In each of these scenarios the treatment program is individualised for the patient based on the surgery undertaken, and the pathology and disease staging test results. Sometimes only the breast (or chest) requires radiation and sometimes both the breast and any affected lymph nodes are treated.Routinely radiotherapy treatment is delivered using External Beam Radiotherapy, but brachytherapy is also a viable treatment option for certain patients. Your Radiation Oncologist is the best person to advise you on what treatment is required, how effective the therapy should be, and how the treatment will affect you. AVAILABLE SERVICES All of our Genesis Cancer Care centres are actively involved in breast cancer research and hold joint multidisciplinary clinics where patient cases are discussed by surgeons, radiation and medical oncologists so that optimal overall care and treatment planning can be achieved. These groups of specialist treatment physicians are also supported by pathologists and radiologists who provide important diagnosis reports and investigations.Our treatment centres, in addition to providing the highest quality treatment services make support care via breast nurses and counsellors readily available. Link to Quick Links

Job Specifications & Job Design Essay Example | Topics and Well Written Essays - 1500 words

Job Specifications & Job Design - Essay Example Must be able to assert his authority in such a manner that nobody feels unduly offended Ability to liaise with external stakeholders and develop healthy relationships with them Good planner and executioner towards the aims and objectives of the firm Having a vision for the future Must be able to decipher the indications and circumstances for optimal use towards successful implementation of firm's strategies Chef at a fine-dining restaurant Must believe in cleanliness Must be knowledgeable about a variety of dishes; native, continental, Chinese etc. An ability to communicate well with managers, other staff and customers in case there's some request from customers for special dishes for special occasions Must be able to adhere to the given timeline for readying the dishes The chef must be able to plan the things as per the requirements of the restaurant and can also manage some rush hour schedules Must be obsessive enough about the taste of the customers College Professor The college professor has to deal mainly with students and guide them to satiate their hunger for knowledge and learning. In general a college professor's job specifications include; Sound academic background i.e. well qualified in the subject for the post Must be able to earn the goodwill and respect of the students and fellow professionals Must have an inclination towards motivating the students to pursue their career goals Must be a good learner himself, as he has to learn about a lot of new discoveries/ advancements and impart such information to his students Must have an exemplary moral and character, so that his is held in high esteem by his students 3-6 Exercise 3: Job Design Q. Job design typically includes three methods: job...He is the one who has to work towards the development, expansion and diversification of the business activities. Therefore a CEO's job specifications include; Q. Job design typically includes three methods: job enrichment, job enlargement, and job rotation. In teams of three to five, brainstorm ten specific approaches organizations can take to accomplish each of these methods. When finished, you should have 30 different approaches to job design. Job enrichment is defined as the attempts towards making the job more rewarding in such a manner that worker-manager and worker-organization relations become much more cordial and productive. Such steps help in recruiting and retaining better quality workforce. Ten such approaches to this end could be; 9. By organizing brainstorming sessions with employees to take their assistance in planning and organizing for the job. This also includes giving due recognition to the employee/s for their constructive feedbacks/ suggestions. Job enlargement involves redesigning the work to include more variety, autonomy, task identity and feedback for the employee. This helps in raising the interest level of workers while the costs are reduced. Some such methods are; Job rotation involves moving employees from one job to another to enrich their experience and prepare them for multitasking functions. This also helps in avoiding monotony. Some general approaches for this task include;

Swifts A Modest Proposal Essay Example | Topics and Well Written Essays - 250 words

Swifts A Modest Proposal - Essay Example The writer begins by ruing the prevalence of beggars and impoverished children and proposes to submit a â€Å"cheap and easy method of making these children sound and useful members of the common-wealth† (Swift, para 2, 1729). Starting on this apparently straightforward note, Swift adopts a tone of practical economics and moral righteousness, which prompts the reader to expect him to list some realistic solution. Swift couches his proposal in terms of apparent objectivity, economic calculation and statistical data. However, the reader tends to be uncertain about the writer’s true motivation, and there is a suspicious undertone of irony in the passage where Swift declares â€Å"we neither build houses nor cultivate land† (para 6, 1729). This suspicion is further strengthened when he goes on to speak of young children in terms of a â€Å"saleable commodity† (para 7, 1729). However, Swift succeeds in hiding his real agenda. As the reader is lulled by his argumentative tone, the â€Å"surprise ending† of Swift’s proposal comes as an unexpected jolt: he proposes that poor children be sold on the market as food for wealthy landlords. Although the â€Å"surprise ending† of the writer’s proposal is unexpected, Swift is unable to validate his suggestion. It is now evident that the writer is using satire as a weapon and the piece is not to be taken at its literal or face value. Swift’s proposal is an attack on the prevailing social relations in Ireland, the widespread poverty, the indifference of absentee landlords, and their exploitation of the peasants, and British oppression of the Irish nation. The reader is quick to grasp that Swift’s actual proposal to alleviate the misery of Ireland is stated in paragraph 29: taxation of absentee landlords, use of locally manufactured goods, nationalism, unity and virtue. Swift’s â€Å"A Modest Proposal† is a satirical attempt to rouse the conscience of the reader to the plight of the impoverished

This is NOT a paper- it is answering 5 questions-ea 1 pg Essay

This is NOT a paper- it is answering 5 questions-ea 1 pg - Essay Example She was also concentrating on the costumes of the dance and dancers. The Times Magazine has named her as â€Å"Dancer of the Country†. She contributed 70 years of her life for the Dance company. Her one more experimentation was dancing and revealing Human movements. Where as Rainer went one step further by becoming a filmmaker. He too looks similar with that of Martha Graham in revealing social events but differed from her from his revelation of the political side of the society also. His work is associated with skepticism. He tried out finding the difference between irony and cynicism which is also a missing concept in the works of Martha Graham. Though both of them had the similar option of revealing what place art has found in the daily activities of the society? But Rainer seems to have gone a little more by finding how he could reveal the concept of changes that take place in a society, where as Graham restricted her works only with human movements. While analyzing the services rendered by both to the world of choreography, Graham seems to have crossed the perfect contributor. Pina Bausch is a choreographer of modern dance. She pioneered the Tanztheatre style of Dance , a leading and influential dance works which came out from the German Expressionist Dance . She was sent to ballet dance in her childhood. Her dance performances includes a lot of German style of dancing and ballet with the concept of male and female interaction . This theme is found in almost all her works. She has given way for a neo-expressionist style, dramatic and surrealist settings in her work of dance. This could be seen in her work Carnations[1983]. She has choreographed on stages with dirt or carnations of water covered over it . Men and women are found flirting tenderly then moving and flying each other violently towards inside. These are the qualities found in her works. Lin-Huai-Min, is the founder of a well known and famous Chinese Modern Dance Group called

Crime-Prevention Strategies Essay Example | Topics and Well Written Essays - 1000 words

Crime-Prevention Strategies - Essay Example Crime prevention techniques are being introduced by the criminologists so that the people avoid doing any crimes. These crime prevention techniques are basically designed to lessen the prospects of committing specific crimes by people. And these techniques are further known as the Situational Crime Prevention Techniques. In the world today the crime rate is increasing day by day as the punishments granted by the government have not proved enough for the culprit to avoid the offense the next time. Seeing this situation in the world the criminologists have adopted the way of preventing crime rather than bringing the criminals to justice. And thus the process of 'Situational Crime Prevention' came into use. This word derived by the criminologists meant to make the offenders avoid the crimes they are about to commit through different ways. The opportunities which the offenders get due to lack of security and other factors are analyzed by the criminologists. By the process of Situational Crime Prevention the criminologists aim to lessen the opportunities which the offenders are getting to commit the crime. i.e. if a person who is rich and does not get protection from guards may have the chance to get robbed. And here the role of the Crime Prevention comes when they make the rich person have proper securi ty. The problem of crime was arising in the housing sector when the burglars were entering the houses and robbing the people of their possessions. This situation was closely analyzed by the criminologists and a solution was sorted out with the help of Situational Crime Prevention. This solution made the houses have a good architectural design which would make the offenders avoid entering the premises of the house. For e.g. if the house is well lit in the night and secured, the offenders would avoid taking the risk of entering it. Similarly other Situational Crime Prevention techniques make use of such tools and designs. The techniques included the better structuring of buildings and the possible targets being secured more properly. The possible targets were analyzed by their market demand. Situational Crime Prevention is based on some principles so as to the crime can be fully avoided. The set-up of a certain possible target is made such that the effort required to rob or commit a c rime on that target is made much higher. This discourages the offender from committing the crime. For e.g. to enter a certain building one may have to cross the walls but the walls of the building would be made so tall that no person would be able to enter it without support. Similarly the risk involved in committing a crime would be made such that the offender would not dare to commit it. For e.g. the security alarms would be so enhanced that any person who may enter the premises may be caught or the person may be shot dead at the very moment. In particular the security of a certain place or person would be increased. The rewards or the loot of the possible target would be made as lower as possible so it wouldn't attract the offenders. The governments are taking such measures that the stolen material is not easily sold in the market. And anyone caught selling it may be brought to justice by the court of law. Car stereos are being made removable so that it is not easy to steal these stereos. And lastly the feeling

Children's Defense Fund Cradle to Prison Essay Example | Topics and Well Written Essays - 250 words

Children's Defense Fund Cradle to Prison - Essay Example 2). The â€Å"Cradle to Prison† pipeline was revealed to be hosted by The University of Houston Law School to address crucial issues affecting American children, particularly to achieve the goal of showing â€Å"leaders on all levels the growing need for a partnership with America's children ensuring that they have, safe housing, adequate education, mentorship-cultural programs, and universal healthcare† (Keeton, 2008, par. 2). The alarming numbers of children of going to prison have instigated immediate measures to inform the public of the dilemma, which, according to Edelman: "Adult's are what's wrong with children" (Keeton, 2008, par. 5). The importance of what you learned (So What?) As the program aimed to challenge American adults to address the alarming neglect for children, the message would be ineffective if no positive action is rendered upon the call. The importance of the message therefore is seen and determined in terms of the number and extent of assistance that is accorded by people who were made aware of the advocacies of the program.

Book and Movie Essay Example | Topics and Well Written Essays - 500 words

Book and Movie - Essay Example Discussed below is the impact of hazardous waste on the environment, regulations of municipal and industrial waste, possible interventions to environmental degradation in relation to the movie and the novel. The world’s population is steadily increasing due to improved access to health care and technological advancements in the healthcare sector. These in turn reduced infant mortality and prolonged the estimated lifespan of both males and females. The rapidly increasing population generates large amounts of biodegradable and non-biodegradable waste. In the US, a 2012 study done by the country’s Environmental Protection Agency (EPA) revealed that the US population generated 251 million tons of municipal waste recycling only 34.5% (87 million tons). EPA’s estimates propel the US to the top of the list with regard to highest waste output per person. The high waste output automatically strains existing waste management measures instituted by both the federal and state governments. As a result, common to all states are landfills scattered all over each state containing heaps of non-biodegradable waste, which contributes to the rapid degradation of the environment. Worsen ing the situation, is the large amounts of industrial waste output from the vast number of industries operating in the US. In her novel, Paretsky (40) contrasts Chicago’s polluted industrial districts with the posh Coast. Apted’s depiction of the rolling mountains and scenic backdrop in the Native American reservation in South Dakota contrasted against the rusting automobiles and dilapidated houses mirrors Paretsky’s description. Due to the hazardous nature of industrial waste, the government’s way of managing industrial waste differs from the management of municipal waste. Legislative directives compel industries to find suitable methods of disposing their waste guaranteed not to pollute the environment. For example, unsanctioned dumping of

D.C Sniper case Coursework Example | Topics and Well Written Essays - 250 words

D.C Sniper case - Coursework Example Two individuals who have 15 years of experience in two totally different subdivisions of one main field can not be expected to have knowledge about each other’s fields in spite of such a vast experience (Turvey, 2008, p. 139). Owing to the inefficiency of life experience in increasing a criminal in wisdom or knowledge, it is important not to hold this factor as a basis for interpretations and drawing conclusions in the criminal profiling. Life experience should not be considered as a valid means of judging a criminal’s wisdom or knowledge. It is more important to give due consideration to the specific field in which the experience has been gained. Criminal profiling of a serial killer can involve life experience as a tool for judging the criminal’s capability to kill and evaluating the techniques he/she has been making use of. To conclude all that has been said above, life experience in general can not be conceived as a scale of a criminal’s wisdom until t he specificities are looked into. References: Turvey, B. E. (2008). Criminal profiling: an introduction to behavioral evidence analysis. 3rd Ed. UK: Elsevier Inc.

Abraham Lincolns second inaugural address Essay Example for Free

Abraham Lincolns second inaugural address Essay At the time of Abraham Lincoln’s second inaugural address, which was delivered in March 1865, the country had (long) been looking forward to the end of the Civil War. Lincoln’s second address is shorter than the first one because according to him there was no need for a long address because of the union’s current political situation. Compared to the first address, Lincoln is using many different kinds of rhetorical strategies like religious allusions, parallel structure, as well as diction in order to reunite a broken nation and make them feel united again, which I’m going to focus on in the following. Lincoln starts with the words â€Å"Fellow countrymen†, which shows that he sees himself on the same level as the other citizens, and not only their president. He also wants to emphasize that he pursues the same interests as everyone should: to stop the war. Lincoln often uses the rhetorical method of allusion, focusing on God and the Bible to reunite the country, the North and the South, by stating that they all have the same faith. In his second inaugural speech, Lincoln says, â€Å"Each looks for an easier triumph, and a result less fundamental astounding. Both read the same Bible and pray to the same God, and each invokes His aid against the other. It may seem strange that any men should dare to ask a just God’s assistance in wringing their bread from the sweat of other men’s faces, but let us judge not, that we are not judged.† In this paragraph Lincoln is quoting the Bible, which is very smart and effective of Lincoln to use religious allusions like the ones stated above; Therefore, a lot of people can relate. He also wanted to point out that they should all be on the same side and not fight against each other. The main reason why the Civil War started was that the North and the South ha At the time of Abraham Lincoln’s second inaugural address, which was delivered in March 1865, the country had (long) been looking forward to the end of the Civil War. Lincoln’s second address is shorter than the first one because according to him there was no need for a long address because of the union’s current political situation. Compared to the first address, Lincoln is using many different kinds of rhetorical strategies like religious allusions, parallel structure, as well as diction in order to reunite a broken nation and make them feel united again, which I’m going to focus on in the following. Lincoln starts with the words â€Å"Fellow countrymen†, which shows that he sees himself on the same level as the other citizens, and not only their president. He also wants to emphasize that he pursues the same interests as everyone should: to stop the war. Lincoln often uses the rhetorical method of allusion, focusing on God and the Bible to reunite the country, the North and the South, by stating that they all have the same faith. In his second inaugural speech, Lincoln says, â€Å"Each looks for an easier triumph, and a result less fundamental astounding. Both read the same Bible and pray to the same God, and each invokes His aid against the other. It may seem strange that any men should dare to ask a just God’s assistance in wringing their bread from the sweat of other men’s faces, but let us judge not, that we are not judged.† In this paragraph Lincoln is quoting the Bible, which is very smart and effective of Lincoln to use religious allusions like the ones stated above; Therefore, a lot of people can relate. He also wanted to point out that they should all be on the same side and not fight against each other. The usage of the word â€Å"both†, as in the quote above, often occurs during his speech, which is an example of how he uses his diction in order to try to connect the people and create a feeling of unity. The main reason why the Civil War started was that the North and the South had two different opinions on slavery. When Lincoln delivered his second address, this issue (was put in the background) but the two parties were still fighting. Lincoln also states, â€Å"†¦Let us strive on to finish the work we are in, to bind up the nation’s wounds†¦Ã¢â‚¬  This statement is also an allusion to the Bible, which he is using to impact the people to help bring the nation back together. Lincoln is mentioning the pronouns â€Å"us† and â€Å"we†, to point out that it is about time to reunite the country, combining the North and the South. The word â€Å"work† implies Lincoln’s recognition of the sheer diligence, effort, and commitment needed to finish the war, but it also implies that he does not glorify the war. Neither does he speak of magnificent triumphs nor does he threaten the South with punishment. Instead, he speaks with moderation and modest y. Another example of an allusion is at the beginning of the speech when Lincoln says, â€Å"All dreaded it, all sought to avert it.† He is trying to treat both parties equally by saying â€Å"all† and not mentioning just the North or just the South. Nobody wanted a war, and nobody was fairly prepared for one but after so many years of fighting, losses, tears, and deaths they now have to come together to fix the â€Å"broken nation† and make peace again. Lincoln also concludes: â€Å"Fondly do we hope, fervently do we pray, that this mighty scourge of war may speedily pass away. Yet, if God wills that it continue until all the wealth piled by the bondsman\s two hundred and fifty years of unrequited toil shall be sunk, and until every drop of blood drawn with the lash shall be paid by another drawn with the sword, as was said three thousand years ago, so still it must be said ‘the judgments of the Lord are true and righteous altogether.’\. Relating to this quote one can tell that Lincoln is not very fond of the war, but his faith in God and religion are very clear to see. â€Å"With malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in; to bind up the nation’s wounds; to care for him who shall have borne the battle, and for his widow, and his orphan – to do all which may achieve and cherish a just and lasting peace among ourselves, and with all nations.† These lines show Lincolns religious character in various ways. â€Å"With malice toward none† implies that he is willing to forgive the South and to recreate the Union with them without judging. â€Å"[W]with charity for all† implies his willingness to love everyone as Christians are taught to love according to the Bible; and â€Å"with firmness in the right, as God gives us to see the right† This passage shows that Lincoln is a man of the law, but that through God the people are able to see what is right and what is wrong. It is clear to see that Lincoln does not s eparate the nation into the North and the South, not even when he mentions the fallen soldiers and their grieving families. To Lincoln it does not make a difference which party one belongs to but that every single citizen finds their own peace and most importantly that the nation finds its peace as one. The main goal in his first address was to keep the nation together and to prevent the upcoming Civil War. In contrast to the second address, Lincoln then stated very clearly that the fate of the Union lies in the hands of the South and only they can prevent the Civil War: â€Å"In your hands, my dissatisfied fellow-countrymen, and not in mine, is the momentous issue of civil war. The Government will not assail you. You can have no conflict without being yourselves the aggressors. You have no oath registered in heaven to destroy the Government, while I shall have the most solemn one to ‘preserve, protect, and defend it.’† He is calling the South themselves â€Å"the aggressors† and is separating himself and his union from the others, unlike his second address, in which he only uses the pronouns â€Å"us† and â€Å"we†, creating a unified feeling. d two different opinions on slavery. When Lincoln delivered his second address, this issue (was put in the background) but the two parties were still fighting. Lincoln also states, â€Å"†¦Let us strive on to finish the work we are in, to bind up the nation’s wounds†¦Ã¢â‚¬  This statement is also an allusion to the Bible, which he is using to impact the people to help bring the nation back together. Lincoln is mentioning the pronouns â€Å"us† and â€Å"we†, to point out that it is about time to reunite the country, combining the North and the South. The word â€Å"work† implies Lincoln’s recognition of the sheer diligence, effort, and commitment needed to finish the war, but it also implies that he does not glorify the war. Neither does he speak of magnificent triumphs nor does the threat the South with punishment. Instead, he speaks with moderation and modesty. Lincoln also expresses his compassion, his special concern for the soldiers and his thoughtfulness, as well as condolences towards the suffering families. This shows that he is a man of peace who is also a man committed to justice.

Race And Ethnic Relations In Global Perspective Essay Example for Free

Race And Ethnic Relations In Global Perspective Essay When I did my research on Hmong people in unit six I found their history and culture to be very interesting, that is why I choose the conflict of the Hmong people and the Vietnam War to do this project on. Before getting into the exact conflict and the harm that the war caused many Hmong people I am going to write about the Hmong culture. http://www. historyguy. com/hmong_rebellion_in_laos. html#. UYxyE6JnG8g The Hmong are ethnically different from the Vietnamese, Cambodians and Lowland Lao. They lived in the mountains between Laos and Vietnam. They were considered less â€Å"civilized† than the other ethnic groups mentioned. They were considered to be Semi-Nomadic because they practiced the slash-and-burn as their way of getting food. Before the French came and made Indochina a Colony the Hmong were persecuted for their way of life, after that they were left alone and not bothered by the other groups. During the Indochina War (1946-1954) the Hmong people supported the French because they protected them. When the French pulled out they left the Hmong people to survive on their own, little did they know that this would not be the last time this would happen to them. In the early 1960’s JFK sent in the Special Forces (Green Berets) to South Vietnam. They landed right by the Hmong villages. Right after they landed, the American soldiers started to recruit the young men in the villages to help them fight the North Vietnamese. They agreed to do this not because they had love for the South Vietnamese, but because they thought that the United States would be a good replacement for protection since the French had left them with no protection. The United States also recruited young Hmong men who lived in Laos to form a â€Å"Secret Army†. The Hmong people were dedicated to help the United States in the war and would do whatever it took to have the United States protection from the communist North Vietnamese. Little did they know but that protection wouldn’t be there for long and they would be left to face the enemy on their own. Before the United States recruited the men of Hmong, they were a neutral party in Vietnam. In 1973 the United States soldiers were ordered to pull out of the Vietnam War and left the Hmong with no protection. When the communist won the war in 1975 they ordered the Hmong people, women and children include, to come down from the mountains. They wanted to be able to monitor what the Hmong’s were doing. I guess they probably did this to make sure that they were no longer a threat to them. Most of the Hmong people refused to come down from the hills. When the Hmong refused to come down the communist started dropping Soviet supplied toxic agents on the villages from the air, this was called â€Å"Yellow Rain†. The yellow rain wiped out whole villages including men, women and children. In 1975 the Hmong people fled to refugee camps in Thailand to escape the horror and torture that they would have to suffer from the Lao Communist Government. In late 1975 they began arriving to the United States from the refugee camps. In the early 1990’s the refugee camps were forced to close and the people who had not fled to the United States were forced to go to non-un camps. Many of them tried to become Thai citizens but that entailed getting large sums of money from relatives. Most of those refugees could not obtain citizenship because their relatives did not even have enough money to take care of their direct families. In 2006 the Thai government made the remaining Hmong people relocate to a more isolated area in Thailand, many of them are deprived access to join their families in the United States. They are basically left to fend for themselves and fear for their lives every day. If they would never have been asked to join the United States in the fight in Vietnam, they would still be living like they always did before. They were not an enemy to anyone until they trusted the United States and later that trust was broken. The Hmong people who now live in the United States have what we would call a better life. In my opinion if we would have never disturbed them and their lives during the war they would have never known a different way of life. They would probably be happy just the way they were, with no enemies to mess with them and have never have lost most of their people in the war. It is our fault that they ever had this conflict.

Transactional and relationship marketing

Transactional and relationship marketing In this age of modernization and technological advancement one must be on top of the game to succeed in a competitive business market. And to accomplish this task a firm need not only produce high quality products but also effectively handle customer queries and complaints, which results in maintaining good customer relationship. Two different types of marketing approaches have been discussed here. Transactional marketing which focuses only on individual transactions and gives no importance for customer relationship. On the other hand, Relationship Marketing gives top most importance for building long term customer relationships and concentrates on customer satisfaction. Differences between these two approaches have been provided for better understanding of the concepts. Detailed study has been done on customer relationship management techniques, how it is beneficial for the organisation, etc. In the end, we will be discussing the best practices followed by ICICI Bank Ltd, a successf ul and leading organisation in the banking industry. Transactional Marketing is a traditional marketing approach that concentrates only on individual transactions. It mainly focuses on the single sale formula, pushing the sales through mass marketing and promotions of the product. It is based on short period of time, with little or no emphasis on customer service. It is a theory that includes low-price competition, cost cutting, promotion, return on investment etc. They also believe that they can gain market share with only price and customer loyalty is not a major factor. Effective use of the internet helps them to reach customers in a cost effective manner. Transactional Marketing is done by the purchase of consumer information in the form of databases. The company then reaches the consumer by telemarketing, mass e-mailing and other promotional activities. It is not very popular currently as there is no post sale consulting or service. Example: A sales agent who is given commission for each successful sale. He / she tries to persuade the customer to buy the product by describing the features of the product, and then never get back to the customer after closing the sale. http://farm2.static.flickr.com/1146/541909499_13501229b7.jpg In simple words, we can say that Transactional Marketing focuses on maximizing the profit of the company by attracting more customers to purchase the firms product. Relationship Marketing Relationship marketing is concerned with developing and strengthening the relationship with both current and prospective customers. It is more focused on providing the valued products and services to the customers rather than advertisement and promotion. It differs from other marketing schemes as it aims to value the long term relationship and customers contribution towards the business. The main emphasis will be on retention of existing customers for the long term benefits of the company, not on attracting new customers on a daily basis. This gives the organization a competitive gain over its rivals. The biggest threat every company face is the fear that their customers could switch to its competitors. But, if an organization follows a good relationship strategy, their customers are less likely to switch to the competitors. Today, companies are trying their best to build long term relationship with the customers, which will lower the cost of attracting new ones. This ongoing process of building and creating new values with individual customers, and sharing lifetime benefits with them is vital and very important for the organisation because it creates the sense of loyalty in customers and long-term profit for the company. Customer loyalty, particularly to a small business is the key to companys survival. Example: In banking industry, it is very important to maintain a very good relationship with the customers. More number of happy customers will help in terms of expanding customer base, which will result in more revenue and gaining competitive edge over others in the industry. http://www.cxo.eu.com/media/media-news/news-thumb/100517/customer-relationship-management.jpg Comparison between Transactional and Relationship Marketing Transactional Marketing Relationship Marketing Short time scale Long time scale Focus on single sale Focus on retention of the customer No importance to customer service Top priority for customer service Orientation to product features Orientation to customer values Limited commitment towards customers Higher commitment towards customers Focus on product quality while production Ensure product quality in all aspects No post sale consulting or services Follow up after sales to ensure customer satisfaction Mechanical and production oriented business model More humanistic and relationship based business model In conclusion, we can say that Relationship Marketing is a much more affordable approach in terms of a companys budget as it focuses on current customers and prospective clients rather than blindly searching for individuals who may have no interest in the product or services offered by the company. http://courseware.finntrack.eu/images/RelationshipMarketingIsNotJustLoyaltyPrograms.jpg Customer Relationship Management Customer Relationship Management (CRM) is a comprehensive approach for creating, maintaining and expanding customer relationships. An excellent customer relationship management is at the heart of every business success. With CRM, you will easily understand customer requirements, meet those needs effectively, predict market trends and enhance your bottom line. A good CRM will help the business to become more efficient and effective. CRM is the strategic use of Information, processes, technology and people to manage the customers relationship with your company (Marketing, sales, services and support) across the whole customer life cycle. CRM will help the business to improve customer satisfaction, increase staff productivity, slash operational costs and maximize the effectiveness of each customer interaction. CRM programs enhance the customer-friendly services by automating all proceedings and procedures in a company. All CRM systems are primarily large customer databases capable of storing all customer information such as customers name, address, customer contacting method, ability to spend money on products, money spending per visit etc. The specific programs built in these systems integrate the stored data on demand to identify good customers and help to create better service plans for them. The finest CRM system chiefly computerizes the customer service process and also makes it more competent and user friendly. Customers can effortlessly navigate their way to the exact information, so that personal exchanges such as phone calls, emails can be put away for, out of the ordinary situations. http://www.masternewmedia.org/images/customer_relationships_management_handshake_id180610_size485_b.jpg The key to targeting new customers is relatively straight forward, holding onto them is another thing altogether, and this is where good customer service plays an important role. Taking all the efforts to keep a client happy, will vastly improve the chances of them returning with their custom in the future. Effective CRM is central to any successful business. In short, it is the process a company follows to track and organise its current customer base. If implemented correctly, a holistic CRM approach can help businesses of all sizes to make better informed marketing decisions, offer more efficient customer service and support and, ultimately, create shorter sales cycles. CRM software enables companies to proactively create sales that otherwise may not have happened. And ultimately, the long term success of any business will depend on the effectiveness of their overall customer relationship management strategy. Success of any business small, medium or large greatly depends on customer satisfaction and the manner in which an enterprise makes attempts to cater to client requirements and boost customer relationships. It is herein that the concept of CRM becomes vital to win customers and sustain their growth. Benefits of CRM Customer Satisfaction: Using CRM, marketing, selling and servicing your customers will be organized and systematic. As every customer interaction is done in a consistent way, your business exceeds customers expectations. A well-implemented CRM will increase customer satisfaction. A Customer Relationship Management for your company is a worthwhile investment and a smart solution to keep your business stay competitive. Today, CRM programs have become the most effective tools for all marketing and service providing companies to enhance their customer satisfaction. Increased Revenue: CRM will result to shorter sales cycles because of efficient management of accounts and orders. This will then naturally encourage business growth and long term profitability as the number of customers increase and opportunities are maximized. In the cut throat environment of modern times, a CRM system then emerges as a valuable tool to help build customer loyalty. CRM as the acronym suggests is all about managing the customer. If the customer is managed in an effective manner, the profit on a continuous basis is the logical by-product. A business can generate profit only when it has a committed and faithful following of customers. It does not matter whether your business is small, or you are running a large business, the longevity of your business relays on the information you acquire about your customer. Profits can be maximized first and foremost on a continued basis by having retaining satisfied customers. It can be done only through a personal touch. This personal touch can be ensured through maintaining a database on the needs and preferences of your customers. Building a relationship of trust and understanding by knowing their needs and wants will help you and your customer develop a long term relationship, or more importantly, partnership. Reduced costs: Through the use of CRM, work and activities become systematic and coordinated. This will eliminate waste of funds and leads to reduced labour costs. CRM solution providers bring in healthy solutions to enable companies to better serve their customers and recognize their target customers, manage marketing campaigns and generate quality leads for the sales team. Statistics reveal that expenditure is much higher in acquiring a new customer than to retain an existing one. This can be guaranteed by keeping a database on the requirements of your customers. CRM system allows you to have a better grip on your customers. This in turn saves a lot of time and money thereby by being twice as more beneficial to your concern than any other similar system. Why CRM is crucial? CRM is an effective tool to take the business forward as it helps to evaluate the companys customer base and manage their customer data efficiently and effectively. It is required to have a proper planning and a strategic device to expand their footprint as well as retain their old customers, while also winning new clients; CRM becomes imperative in the current situation. CRM also helps businesses to simplify sales and marketing processes, while also reducing costs. http://www.thebmrant.com/wp-content/uploads/2009/03/crm-12.jpg The main objective of CRM is to maintain a better understanding of the customer requirements and manage customer relationship through the use of software, Web-based integration of business processes and methodologies. Besides, CRM programme provides a swift mechanism to monitor all contact points between a client and the company, thereby reducing the hassles of handling customer complaints. Loyal Customers are Most Important Profit Drivers Best customers, allow you to earn your acquisition cost and generate a positive return on investment. The longer you keep them, the more positive your returns will be. Loyal customers are more likely to buy more things from you. They dont have to be sold as hard because they understand your value proposition and, since they have a relationship with you, they are more likely to see your marketing, which increases revenue and profit, and reduces acquisition cost. Loyal customers will pay a higher price. They understand your product and see its value. You dont have to bribe them to buy again. This further improves the profitability of the company. Experienced customers cost less to service. Because they know how your product or service works. All this reduces your cost, which improves profitability. Loyal customers will happily tell their friends and associates about your product. This brings in more great customers with no acquisition cost. http://images04.olx.com.ph/ui/13/95/62/1300216362_177789362_2-Pictures-ofBuild-Your-Business-With-Loyal-Customers.jpg http://themarketbureauwebsite.businesscatalyst.com/images/blog/growth2.jpg Impact of CRM on Marketing and Operations of an Organisation This view of CRM completely changed the operations of the organisations. Companies became more concerned about keeping the existing customer than searching for new ones. This new dimension of marketing changed the entire approach, companies changed their marketing strategies, and every customer is different than other, so each one is being treated differently. Different CRM strategies are used by the companies, which allow them to identify their best customers, try to satisfy their needs and continuously increase their level of satisfaction and take them up to the loyalty level. CRM has affected the marketing of the organisation in a sense that it made organisations to change all its marketing strategies and operations. CRM based organisations are concerned about the customers. Organisations now attempt to define the characteristics of the best customers, estimate their lifetime value, and are changing their marketing strategies accordingly. CRM system is mostly technology based, and it affects the customers behaviour a lot, if it is not implemented properly. CRM has a huge impact on marketing of the organization. It has almost shifted the focus from mass marketing to individual customer. Managing each customer relationship is the heart of CRM, while traditional market metrics hardly allowed the companies to make operational decisions that affect individual customers. CRM helped the organizations to improve its mass marketing and campaign measures. These retention campaigns cost a lot but its very effective in longer run. Furthermore, having a regular client base also alleviates a lot of the pressure that comes with continuously having to target new customers, which is not only costly and time consuming, but there is no guarantee how much revenue any new marketing initiative will generate. http://www.divessi-indo.com/images/loyalty-cycle.gif By having access to customers detailed buying history, its possible to offer related products and services. Known as cross-selling, this is an extremely effective means of generating additional revenue. Then there is what is known as up-selling, which is where the customer is encouraged to buy upgrades or add-ons at the point of sale. Traditional marketing approach was more focused on the sales while CRM has a view of long-term relationship with the customers. This idea of retaining the customers made huge changes within the organizations and changed its marketing and operations. Organisations started building and maintaining databases of the customers information. CRM made businesses more conscious about customer services, acquiring and serving the customers, increasing their value towards the company, retaining good customers and determining which customer should be retained or given a higher level of services. Businesses today put a lot of efforts on analysing the purchasing behaviour of the customer; they manage several databases where they keep records of each customer. According to the information each customer is targeted separately. Different schemes and campaigns are being organized by the business to retain the customers. These schemes include different promotions to create a sense of loyalty among the customer. Like different newspapers give a free copy to its regular customers. http://securitysystemprice.com/images/opfso-2.jpg http://t2.gstatic.com/images?q=tbn:ANd9GcSbDzvInkO7kX_1BM9EIfTILUYrMayXiYqzJKgmmVjN5SsYzG5goAt=1 A CRM system could run better if the organisation have the right employees, who have knowledge of the CRM system, so organisations now have to spend more on training the employees and make them aware of the system. CRM system is more or less technology based so certain tools should be upgraded continuously like Web Pages. Organisations now tend to make databases of the customers, which have increased the burden because this approach of one-to-one marketing and customer loyalty expects a lot. With the implementation of CRM system in the organizations, their marketing strategies seemed to be customer centric (striving to create the customer loyalty rather than making new customer every time) and focus is being given to One-to-one marketing, rather than mass marketing. Today, organisations are more customer centric. In simple worlds organization makes sure that its customers could easily contact it. The best example of customer centric organization could be Amazon.com. They have personalized web pages with wide range of products to select, the low price lead towards the customer loyalty and a long-term relationship of Amazon.com. One-to-one Marketing: It is also expressed as 1:1 Marketing. Its a CRM strategy which emphasis on personalized interaction with customers. It is thought that this personalized interaction will grow customer loyalty and will give a better return on the marketing investments. This one-to-one marketing term could be new but the approach is quite old. And its been taking place since the commerce came into existence. For example: the owner of a grocery store would naturally take this one-to-one approach while dealing with customers, i.e. remembering the customer details about their preferences and their characteristics and ultimately providing the services based on that knowledge. http://www.websitepromotionsltd.co.uk/images/customer-focus3.jpg?__SQUARESPACE_CACHEVERSION=1295915031625 http://kiranmendekar.files.wordpress.com/2010/06/customer_focus.jpg In Conclusion, we can say that CRM has given organization great benefits in terms of improved marketing methods, customer retention, a growth in the market share and an analysis of customer profitability. CRM provides the organization with a sustainable competitive advantage. CRM is the comprehensive approach of creating and maintaining long term relationships. This one to-one marketing approach has impacted a lot on different aspects of the organization; this is more technology-based approach to stay in touch with customers, striving to make them loyal with the company. Due to this relation maintaining approach, companies have also affected in terms of their marketing strategies, and their operations. Companies have to change all of their previous strategies and start working on this new approach. http://www.awinsjclarke.com/wp-content/uploads/diag_serv_crm2.gif Case Study Best CRM Practices followed by ICICI Bank Ltd CRM at ICICI involves increased communication between the bank and the customers. ICICI believes that a true customer-centric relationship can only be accomplished by considering the unique perspectives of every single customer. ICICI also believes in one to one marketing strategy by tracking complete customer life-cycle history. Effective use of Cross Selling technique helped the bank in terms of generating more revenue. Implementing CRM at ICICI Bank Business Focus: There are various components of CRM like customer information, sales, marketing trends and marketing effectiveness that acted in tandem to improve relationship between ICICI and its consumers. ICICI captured customer data and analyzed them while dealing with customers at these very touch points. A CRM solution from Siebel was implemented for the automation of customer handling in all key retail products of the Group. The solution allows customer service agents to track all customer complaints and requests. It also allows target setting and centralized tracking of turnaround times for request fulfilment. The bank has also undertaken a retail data warehouse initiative to achieve customer integration at the back-office. This central view of the total customer relationship is being used extensively for identifying opportunities to cross-sell new products and services to the existing customer base. Technology Focus: ICICI Bank continues to leverage information and computer technology as a strategic tool for its business operations to gain competitive advantage. Its technology strategy emphasizes enhanced level of customer services through 247 availability, multi-channel banking and straight through processing, and cost efficiency through optimal use of electronic channels, wider and focused market reach and opportunities for cross-selling. The Technology Management Group (TMG) is the focal point for the ICICI Groups technology strategy and Group-wide technology initiatives. This group reports directly to the Managing Director CEO. A key to ICICIs success has been its ability to harness business information to CRM initiatives that have fuelled growth and helped attract more than 30 million customers. http://www.foxif.com/wp-content/uploads/2011/02/ICICI-Bank.jpg http://thezerolife.com/kobnaghar/wp-content/uploads/ICICIBankCustomerFirstTheZeroLife.Com_thumb.jpg Components of CRM Cycle Understand and Differentiate: Organisations need to understand their customers in order to have a relationship with them. ICICI understands every individual and offer products and services based on their learning. Develop and Customise: In a customer-focused world, Organizations are increasingly developing products and services, and even new channels based on customer needs and service expectations. ICICI believes that the extent of customization should be based on the potential value delivered by the customer segment. Interact and Deliver: ICICI is strongly of the opinion that value is not just based on the price of the product or the discounts offered, but are based on a number of factors including the quality of products and services, convenience, speed, ease of use, responsiveness, and service excellence. Acquire and Retain: The more ICICI learns about customers, the easier it is to pinpoint those that are producing the greatest value for the organization. They aim to continue to learn more about each customer segment and use it for successful customer retention. As ICICI moves step further in CRM they hopes to gain insight and understanding that enhance the subsequent efforts. Successful customer retention is based on the organizations ability to constantly deliver the best services to its customers. http://cdn.information-management.com/media/editorial/dmreview/199911/199911_060_1.gif We can say that ICICI Bank has achieved this level by way of focussed and customer centric approach using various customer relationship management techniques. CRM plays a vital role for organisations growth and success. Effective use of the latest and proven CRM techniques will help organisations to be competitive in this changing world. http://www.gwtindia.com/wp-content/uploads/2010/08/crm_internship.jpg

should scarlet letter be published :: essays research papers

Dear Perma-Bound,   Ã‚  Ã‚  Ã‚  Ã‚  It has come to my attention that you are currently debating on whether or not you should publish The Scarlet Letter and introduce it into the literary world. I feel that it would be in your best interest for you to go and publish this novel for all to read.   Ã‚  Ã‚  Ã‚  Ã‚  This novel is a superb piece of literature and people all over the world could reap benefit from its contents. Throughout the novel we feel, not only the suffering of being publicly humiliated for one’s sins, but also the suffering of the guilty one who has not yet let his sins known to the world. We feel the shame Hester feels as the other villagers scorn and torment her for her sin. We can sense her strength as she goes through the first few years without ever once lashing out at anyone for the way they treated her. Hester just accepts it has the part of her punishment. Reverend Dimmesdale’s guilt is so strong and runs so deep that we, as the readers, cry out with sympathy for him and his inner turmoil. Not only does this novel bring us into the souls of its characters in order to better understand them, but it also shows us just how easily friends can turn their backs on you. These villagers that were tormenting Hester had, at one point, been her friends. As soon as these â€Å"friends† found out about what Hester had done they became her enemies. All of the virtues about Hester that they had known were forgotten and in its place was put the knowledge of her sin.

The sandinista Revolution Essay -- essays research papers

During the forty-three year Somoza dictatorship a revolution was proved inevitable. During the period of the Somoza regime many conflicts between the government and the people arose. Some of these conflicts were mainly with the National Guard, but in 1978 conflicts hit its climax. In 1978, Pedro Joaquin Chamorro, a salient newspaper editor and leader to the Somoza opposition was assassinated; it is believed that by one of Somoza’s business man. This mans death gave a deep feeling of commotion throughout the country, establishing a nation wide strike against the Somoza government. The National Guard responded to the attacks by assassinating many civilians and violating many others rights. On August 1978, a Sandinista Commando (headed by Eden Pastora) seized control of the national palace,...

Animal Farm - George Orwell Essay -- Animal Farm Essays

Animal Farm George Orwell 128 Pages George Orwell, the pen name of Eric Blair, was born in Bengal in 1903. He was educated at Eton School in England, and then served with the Indian Imperial Police in Burma. He returned to Europe and became a writer of novels and essays. Much of his work was political, and although he had a hatred of Communism, he was a socialist. Orwell died at the age of forty-seven of a lung problem, leaving behind several unfinished works. Animal Farm is a parody of the Communist revolution in Russia, and as a result its themes are the evils of totalitarianism and selfishness, and also the importance of hard work. Animal Farm tells the story of the Bolshevik revolution in Russia, but from a viewpoint slightly more comical: that of a farm in England. The story begins in a barn, where a boar on the farm named Old Major has gathered the other animals to tell them of a dream he had, a dream of a world in which humans do not rule over other animals. Old Major encourag es the animals of the farm to revolt against Mr. Jones, the owner of the farm. Not long after, he dies, but the animals keep his ideas of Animalism (which is essentially Communism) alive and the pigs, who are the most clever animals on the farm, begin to plan a revolution. One day, the workers on the farm forget to feed the animals, and so some of the more powerful horses break down the door to the barn where the feed is stored, and the animals enjoy a feast. When Mr. Jones learns of this, however, he immediately orders all of the animals to be punished appropriately. As they are being whipped and beaten, the animals suddenly turn on the workers. The humans, who had no way of anticipating such an attack, are scared off of the farm. When the animals realize what has happened, they go back to the main barn to discuss the recent events. Two pigs, Snowball and Napoleon, assume control of the farm, and the animals immediately declare the farmhouse to be a sort of museum, in which no anim al should enter. The pigs then reveal that they had been learning how to read and write for the entire time in which the revolution was being planned, and the animals agree on seven basic rules, which they called the Seven Commandments. The Seven Commandments consist of the following: ? Whatever goes upon two legs is an enemy. ? Whatever goes upon four legs, or has wings, is a friend. ? No animal sha... ...t day, while the animals are working, Clover comes rushing into the fields telling the other animals to follow her. When they do, they see Squealer walking on his hind legs. Then, the door to the farmhouse swings open and Napoleon comes out, also on his hind legs and with a whip in his hand. Afterwards, the animals do not find it strange that they are being whipped while working, except for Clover, who again looks at the Commandments. She finds that the seventh reads “All animals are equal, but some are more equal than others.'; That evening, some carts approach the farmhouse, and the animals see a procession of humans entering. Fearful but curious, they look into the window and see the humans and pigs sitting at a large table, with Napoleon at the head. Mr. Pilkington makes a toast to the prosperity of Animal Farm, and as the animals are walking away, a loud shout comes from the farmhouse, and they go back to see what happened. There they find that Napoleon and Pilkington had both played an ace of spades in a game of poker. It is at this point that “The creatures outside look from pig to man and man to pig; but already it is impossible to say which is which.';

Macbeth: Tragic Hero or Monster Essay

In the play Macbeth by Shakespeare Macbeth is anything but a tragic hero. Macbeth wants to be a hero for power, not to help the kingdom and make it a better place. Macbeth is doing everything a tragic hero would not do. Macbeth only cares about himself, by ruining the great change of being and putting everything in danger. Also he has let the fame take over him, by not caring about the kingdom or the people of the kingdom. Macbeth also does not handle things like a true hero would, by killing everyone who he fears. Macbeth is a greedy, self- indulged monster who only cares about him. Macbeth is a selfish human who only cares about himself, making him a monster more than a tragic hero. Macbeth shows that he is a monster when he pretends to act all innocent, to get on the good side of the king just to betray him. Lady Macbeth and Macbeth are talking about their plan to deceive the king. Lady Macbeth tells Macbeth to â€Å" beguile the time, Look like the time. Bear welcome in your eye, Your hand, Your tongue. Look like th’ innocent flower, But be the serpent under’t† (1,5,65-68). This quotes shows that for Macbeth to become the king he will have to deceive King Duncan, so he can gain the kings trust and then kill him. Macbeth does not do this for the people of the kingdom or even think about what will happen to the kingdom. The phrase â€Å"beguile the time, Look like the time† shows that he is going to deceive the king so he can gain trust from the king, and then just betray him. This is something a monster would do not a tragic hero. A hero would try to earn power and do it for the people not just for power like Macbeth. Macbeth is also showing that he is a monster when he would gladly kill the king. Macbeth is talking to himself saying, â€Å"If the assassination Could trammel up the consequence, and catch With his surcease success; that but this blow Might be the be-all and the end-all here, But here, upon this bank and shoal of time, We’d jump the life to come† (1,7, 2-7). This quote shows that if there were not any consequence to killing the king he would do it in a second. The phrase â€Å"upon this bank and shoal of time, We’d jump the life to come†, shows that he is saying he would happily kill the king and put the afterlife in risk too. That is something a tragic hero would never do, because they would protect their king even if they are o consequences and also they would not put the afterlife in danger. This is something Macbeth would have never done because all he wants is power. These quotation show that Macbeth is doing this just for power, also if he were not just doing it for power he would have let the great chain of being chosen him if he was destined to be the king. Therefore Macbeth only cares about himself, making him a monster. Macbeth has let the fame take over him, making him become greedy and not care about the people. Macbeth is so happy that he is powerful and can do anything and no one can stop him from doing anything. Macbeth has let the fame get to his head by this he has began not care about the people in his kingdom, not even his own wife. Macbeth is asking the witches to tell him what his future will be, â€Å"Though you untie the winds and let them fight Against the churches, though the yeasty waves Confound and swallow navigation up, Though bladed corn be lodged and trees blown down, Though castles topple on their warders’ heads, Though palaces and pyramids do slope Their heads to their foundations, though the treasure Of nature’s germens tumble all together, Even till destruction sicken, answer me To what I ask you† (4,1, 52-63). This quote shows that to find out what will happen to him. Macbeth would not care if the kingdom will destroy as long as he will get to know what happens to him. The phrase â€Å"Though you untie the winds and let them fight Against the churches, though the yeasty waves Confound and swallow navigation up†, is showing that as long he knows what is going to happen to him, he does not care if they have to unleash violent winds that tear down churches, make really big waves that overwhelm ships and make the sailors die. A tragic hero would not want to know what his future is, if it meant that he would put his whole kingdom in danger. Also a tragic hero would not force witches to tell him what will happen to him in the future, but he would ask politely and or do them a favor. Macbeth does the opposite and forces them to tell him what he wants to know by saying, â€Å"To what I ask you†. Macbeth also is really into the fame that he does not care his own wife died. Seyton has just told Macbeth that the queen is dead; Macbeth’s response is â€Å"She should have died hereafter. There would have been a time for such a word. Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day To the last syllable of recorded time, And all our yesterdays have lighted fools The way to dusty death† (5,5,17–23). This shows that Macbeth does not care that his wife has died, because to him she was going to die sooner or later. The phrase â€Å"There would have been a time for such a word†, shows that he really does not care saying why does it matter she would have died someday, who really cares. A tragic hero would have been sad that his wife has just died, and also would show that he cares about her, by doing something big like a funeral for her. Also the phrase â€Å"And all our yesterdays have lighted fools The way to dusty death†, shows that the fame has really gotten to his head because before he was a king, he loved lady Macbeth and know since the fame has taken over him he is calling her a fool and saying that she deserves to die. Macbeth is a self-indulged monster letting the fame takeover him and making him become more monstrous. Macbeth does not handle things like a tragic hero would but like a monster, who kills everyone who threatens him or who he does not like. Macbeth fears everyone who he thinks can take all the power away from him, or people who know that he killed king Duncan. A tragic hero would never kill some who he fears, but face them, something Macbeth can never do. After Lennox tells Macbeth that Macduff has fled, Macbeth tells Lennox everything he is going to do. â€Å"The castle of Macduff I will surprise, Seize upon Fife, give to th’ edge o’ th’ sword His wife, his babes, and all unfortunate souls That trace him in his line†(4,1, 156-160). Macbeth is afraid of Macduff; this quote shows that he will destroy anything of Macduff. The phrase â€Å"to th’ edge o’ th’ sword His wife, his babes, and all unfortunate souls That trace him in his line†, shows that he is going to kill or destroy everything or anyone that has anything to do with Macduff, because he fears Macduff. He is trying to get rid of his fear by destroying everything and anyone who in the line of Macbeth. Macbeth does this to try to make Macduff scared of him; also it helps Macbeth be proud and less scared of Macduff. It also shows that Macbeth is doing thing that no human would do, but a monster. Macbeth also fears of Banquo who will do anything to kill him. Macbeth has a feeling that Banquo suspects that he knows that he killed king Duncan, so Macbeth wants to kill Banquo. Macbeth is telling the murders he has a plan to kill Banquo, â€Å"I will put that business in your bosoms, Whose execution takes your enemy off, Grapples you to the heart and love of us, Who wear our health but sickly in his life, Which in his death were perfect† (3,1, 107-111). Macbeth is scared of Banquo and will be in peace when Banquo is dead. The phrase â€Å"Whose execution takes your enemy off, Grapples you to the heart and love of us†, shows that Macbeth is getting other people to do his dirty work for him and is killing innocent people, just because he fears them. Something a tragic hero would never do because they do not kill people who they fear, and they fight their own battles. These quotation show that Macbeth only cares about himself and killing people he fears being monstrous. Macbeth is a greedy, self-indulged monster who only cares about him. Macbeth killed royalty to make his dream come true and does not care about others. Macbeth also is a self-indulged and does not care about his wife or his kingdom. For Macbeth to keep his royal standards he will kill anyone he fears or who threatens him. Therefore Macbeth will not let anyone get in the way of him becoming the king, making the kingdom a horrible place. Macbeth had choices, a choice to let the great chain of being decide everything or, a choice of destroying the great chain of being and making things his way. Macbeth chose to do thing his way, therefore if he really was a tragic hero he would have let the great chain of being chose him to be the king and not Macbeth chose himself.